Introduction
This Privacy Policy explains how MattressPicks, an affiliate-supported review and comparison site operated by Norita Sieffert, collects, uses, and shares information when visitors access the website, interact with its content, or submit information through contact forms. This policy applies to information collected through the site and related communications, but it does not cover third-party websites, services, or tools that may be linked from the site. Because the site relies on affiliate links and advertising relationships, some tracking may occur when users click to leave the site; results vary based on the third-party service and the user’s settings.
Information We Collect
MattressPicks may collect information that visitors provide directly, as well as information collected automatically when the site is used. This can include:
- Contact form submissions, including name, email address, and message content.
- Cookies and similar technologies used for site functionality, analytics, and advertising measurement.
- Analytics data such as page views, visit duration, and navigation paths.
- Ad-platform click identifiers, including gclid, msclkid, wbraid, and gbraid, when those parameters are present in a URL.
- Referrer information showing the page or source that brought a visitor to the site.
- Device and browser information, such as browser type, operating system, screen size, and approximate location inferred from IP address.
Some of this information may be collected automatically by analytics tools, advertising platforms, hosting services, or embedded site features. Individual experiences may differ depending on browser settings and privacy controls.
How We Use Information
Information collected by MattressPicks may be used to operate the site, maintain its content, and understand how visitors engage with articles and comparison pages. It may also be used to respond to questions submitted through contact forms, measure conversions from affiliate and advertising links, and improve the site’s structure and performance.
In some cases, data may support conversion tracking or attribution for advertising campaigns. Many customer reviews describe more relevant content and smoother navigation when these systems function properly, but results vary based on device settings, ad blockers, cookie preferences, and the policies of third-party platforms.
Third Parties
The site may share or disclose limited information to third parties that help operate the business and support site monetization. These third parties may include:
- Google Ads, for advertising measurement and remarketing tools.
- Microsoft Ads, for campaign attribution and ad performance tracking.
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, which may receive click and conversion data when visitors follow affiliate links.
- The hosting provider, which may process server logs, security data, and technical diagnostics.
- The email provider, which may store and route messages sent through contact forms or direct email communication.
These third parties have their own privacy practices and may collect or process data according to their own terms. MattressPicks does not control how those services use information after it is shared with them.
Cookies & Similar Technologies
MattressPicks uses cookies, pixels, local storage, and related technologies to help the site function, remember preferences, analyze traffic, and evaluate advertising performance. Cookies may be set by the site itself or by third parties such as analytics and advertising providers.
Visitors can usually control cookies through browser settings, consent tools, or device preferences. Blocking or deleting cookies may affect site performance, personalization, and tracking accuracy. Some features may not work as intended if cookies are disabled.
Your Rights
Depending on where a visitor lives, privacy laws may provide rights to access, correct, delete, or limit the use of personal information. Visitors may also have the right to opt out of targeted advertising, sale or sharing of personal information, or certain forms of profiling where applicable under GDPR, CCPA, or similar laws.
Requests may be submitted using the contact information below. The availability of any right, and the time required to respond, may depend on legal requirements, identity verification, and the nature of the request. Results vary based on jurisdiction and the information involved.
Data Retention
MattressPicks retains personal information only for as long as reasonably necessary to operate the site, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and maintain security records. Retention periods may differ depending on the type of data, the reason it was collected, and whether a longer period is required by law or legitimate business needs.
Analytics data, server logs, and advertising records may be retained by service providers according to their own policies. Some data may be aggregated or de-identified for reporting purposes, in which case it may no longer be linked to a specific visitor.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or opt-out requests, contact the site by email at nsieffert@tkocustoms.com. Privacy-related mail may also be sent to the mailing address below for Norita Sieffert:
1057 FM 1564 E
Quinlan, TX 75474
Messages should include enough detail to identify the request and, where necessary, to verify identity before a response is provided. Response times may vary based on the complexity of the request and applicable legal obligations.